2 Broke Girls – Lessons

2 Broke Girls is a great show about Entrepreneurship, It is the story of two waitress who aspire to become Entrepreneurs by dreaming of starting their own cupcake business. But they somehow find themselves in a position without money to start the business. Here are some of the Business lessons that you can learn from 2 Broke girls on Entrepreneurship and starting up.

With so many women starting their own companies right now we thought it would be fun to look at lessons we can learn from these two girls, even though they are broke.

1. No gig is too small

When you are starting a business and just trying to get a name out there, no gig is too small. The girls take a job catering an Orthodox Jewish birthday party despite not being Orthodox Jewish or even any kind of Jewish They also catered an art gallery party but that ended up being a bad move because the woman that hired them was the girlfriend of the guy Max was having a fling with. It ended up with a food fight.

2. Put all your money into the business by cutting corners in other areas of your life

Max and Caroline are partly broke because they don’t make a lot of money, but they also are putting every cent they make into the cupcake shop. They shop at the Goodwill (or “The Will” as it is fondly called), they share a one bedroom apartment in Brooklyn, they use coupons and they spent their spring break house-sitting at a rich customer’s New York apartment. When you are putting all your money into a business, you are going to have to make certain sacrifices.

3. Follow market trends

In one episode the girls decided to set up a pop-up shop. This is a great way for small businesses to get their name out there. Now usually you have to rent a space in order to do this but because they don’t have a budget the girls hold their pop-up sale in a New York department store bathroom.

4. Do invest in good equipment

Though Max and Caroline don’t have a ton of money to spare they know that they need the right kind of oven (especially since their old one isn’t working and tends to singe off eyebrows.) They throw the pop-up sale to earn the extra cash but that didn’t go well. Caroline ended up selling all of her T.A.T rings (it’s a real thing. Google it) to pay for the oven so they didn’t actually lose any money.

5. Get good business cards

Caroline is a pusher and knows the only way to get the 2 girls 1 cup cake business out there, at this early stage and with no money, is by word of mouth. She makes Max give their business card to her employer, a rich New York woman who is throwing a party, but Max chickens out.  But then she ends up dropping the card and her boss finds it and calls them. Peach doesn’t end up hiring them because they haven’t catered a party before but Caroline is thrilled because it means their business card made them look like they were legitimate.

6. Do take other jobs to support your dream

Despite working full-time as waitresses both girls will also take side jobs to put more money into their business. They cleaned up a hoarder’s apartment, they worked at a department store on Christmas, they clean apartments and house sit.

7. Educate yourself

Just like coding can be useful for tech entrepreneurs learning how to make pretty cupcakes can be useful for the two broke girls.  Encouraged by their customers at the diner, Max and Caroline try to sell their cupcakes to a fashionable Brooklyn coffee shop, but are rejected because the cakes aren’t pretty enough. Always the student, Caroline drags Max to a cake-decorating class at an Italian bakery so they can get the skills to make their stock more attractive. Max does begrudgingly learn to make her cupcake prettier.

8. Do sneak into a party to meet Martha Stewart

If you have an amazing opportunity in front of you, then take it. On the season finale, Max and Caroline make an elevator pitch for their cupcake business to the one and only Martha Stewart….in a bathroom (these women are doing way too much business in the bathroom.) They snuck into this fancy Metropolitan Museum of Art party by pretending to be caterers and then changing into couture gowns.

Though this was mostly done for comedic appeal, this was a great example of what it takes to make it as an entrepreneur. Martha even told the girls, “When you’re in business for yourself you have to take every situation as a business opportunity,” she tells them after they admit it is inappropriate to be selling their product while at a party and in a bathroom. But Martha is right.

The rest of the scene is pretty funny, complete with Martha telling the girls, who are trying to start a cupcake business, that their dessert would appeal to stoners. But to meet Martha Stewart, the queen of craft, would be amazing for anyone trying to start a business.

Her net worth is estimated to be approximately $712 million with her media empire that includes a television show, a magazine, books, housewares and a Sirius Satellite Radio channel. Her former Wall Street boss Andy Monness once said of Martha, “she had a hunger to get into something where she could control all the elements.” Though she was never a ‘broke girl’ (but she was in jail which gives her street cred), she did have to work to build her business.

Any broke girl should also sneak into a party to try to meet Martha Stewart.

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Find your Voice

“There is a vitality, a life force, an energy, a quickening, that is translated through you into action.” – Martha Graham When I opened my mouth to sing, my voice caught in my throat. The phlegm and irritation of a passing bronchial infection was still there. My voice was gravelly and strained from several days of coughing. And the process of singing wasn’t much fun.

The sound coming from my body wasn’t me. I cleared my throat a couple of times, but it was still rough. Instead of pushing, I lessened the pressure on my throat and kept singing lightly, watching and waiting for my sound to show up. I breathed deeply, imagining the sound coming up from my center.

Gradually, the sound smoothed out until I was singing with the connected sound I know to be me. Standing there, experimenting with finding my voice, I started thinking about the parallels between finding my singing or speaking voice and finding my symbolic or metaphorical voice. The physical voice flows from a connection between breath and vocal chords. The metaphorical voice is a unique relationship between a person’s values and vision and how they are expressed in action.

When I “find my voice,” I find my sense of purpose. I know what I’m about and express myself with much more ease. When I lose my voice, I can find it again in ways similar to the process I use to regain my singing voice: I don’t push. Obstacles are a signal to lessen the pressure, dig deeper, and reconnect with what is important. I breathe deeply and speak from center.

When I speak from center, both my literal and figurative voices are strong, clear, and more easily heard. I practice.Losing my voice is signal for me to stop, look, and practice finding it again. Gradually I get clear on what “my voice” sounds and feels like, and I’m able to regain it more easily. As Martha Graham suggests, find the vitality, the life force, and the energy that is your voice. With practice, it will become powerful and effortless.

Revitalize Your Brand on Instagram

Your brand launched an Instagram account and built a following, but your engagement and audience growth has plateaued. So, now what?

To spark fresh interest in the platform, Noah Champion Buck, executive director of Los Angeles-based Wagstaff Digital (the digital arm of Wagstaff Worldwide), says it’s crucial to pair a data-based approach with ingenuity and experimentation.

Buck, who has worked with many hospitality and travel brands to generate eye-catching Instagram content, shared six steps toward crafting more tactical and inventive Instagram content:

Leverage audience behavior to create benchmarks. 
Using that existing audience data, Wagstaff sets specific goals around diversifying content—aiming to increase video from 20% to 40% of total content, for example. It then creates an editorial calendar that specifies what kinds of content is being posted and when to post it.

Research audience behavior across all social channels. Wagstaff starts by doing an audit of a brand’s presence on other social media channels, looking at the audiences interacting with each platform, as well as what content gets the most attention and why.

User-generated content drives Instagram engagement…Today’s audiences are hardwired to share visuals of their personal experiences, taking pictures and videos that perform well on social. This is a great opportunity to repurpose content created by consumers, Buck says.

…But be sure to give credit where credit is due. Wagstaff always credits anyone whose content it’s using, to avoid a grey area of legal non-compliance. Before posting user-generated content, Wagstaff always reaches out to the original poster.

Focus on what’s being responded to, but focus more on what’s being shared. Overall reach is important, but the firm looks more at what posts are being celebrated by an audience. For instance, if Wagstaff featured a cocktail recipe leading up to the Kentucky Derby and then sees followers sharing that recipe afterward, it knows it’s on the right track.

Innovate with carousels and cinemagraphs. Wagstaff has played with Instasize new album format to create contiguous posts, so viewing becomes a continuous experience. The firm once created a travel timeline across multiple images; swiping left was like pulling photos along a string, Buck says. Cinemagraphs, which combine static images with moving ones, look carefully composed and artfully created, and see high engagement as a result.